I am Ailin Ortuño an Art Director and Creative Consultant with a background in UX/UI design, working across digital products and interactive entertainment since 2021.

I specialize in assessing visual direction, identifying weaknesses in existing design systems, and developing strategies that balance creative ambition with technical and production requirements.

My work extends beyond defining aesthetics. I focus on how design decisions are made and implemented, establishing clear standards and workflows that help multidisciplinary teams deliver consistent results. My UX/UI experience informs this approach, connecting visual direction with usability and broader business objectives.